Scotch whisky exports to India are set to receive a major boost after the country slashed import duty on the premium spirit from 150 percent to 75 percent, a move expected to benefit both Scottish and Indian consumers.
Under the new tariff structure, the import duty on Scotch whisky has been cut from 150 per cent to 75 per cent with immediate effect.
The reduction is expected to make Scotch whisky more affordable for importers and distributors, while encouraging Scottish producers to increase exports to India.
Industry estimates suggest the move could add around £190 million to Scotland’s economy through higher exports, increased production, investment and job creation.
Although the revised tariff remains relatively high, it is expected to be reduced further to 40 per cent over the next 10 years under the trade agreement.
India is currently the world’s largest market for Scotch whisky by volume. In 2025, the country imported Scotch whisky worth approximately £286 million, equivalent to around 220 million bottles of 700 ml each.
The lower import duty is expected to benefit both blended Scotch and single malt producers looking to strengthen their presence in India’s rapidly expanding premium whisky market.
Also Read: The India-US bilateral trade agreement: A deal on hold
Global beverage company Pernod Ricard has also welcomed the development. The drinks group’s portfolio includes well‑known whisky brands like The Glenlivet, Aberlour, Chivas Regal, Ballantine’s, and 100 Pipers, making this a major opportunity.
The development has also been viewed positively by several Indian whisky makers, who believe that greater availability of international brands could increase consumer interest in premium and single malt whiskies, ultimately benefiting domestic producers as well.
Meanwhile, India is also working on stricter quality standards and introducing a certification mark for authentic Indian single malt whisky, a move aimed at strengthening quality assurance and enhancing the credibility of Indian brands in domestic and international markets.
Google News(Scotch/Distillery)|原題:India-UK FTA to expand consumer choice, deepen premiumisation in India's whisky market: Pernod Ricard CEO - Fortune India
Lower import duties would also allow Pernod Ricard to innovate further with Scotch used in locally produced brands, enabling the company to improve product quality while keeping prices more competitive.
The India-UK Free Trade Agreement is set to expand consumer choice, make premium Scotch whisky more affordable and create fresh opportunities for innovation in India's whisky market, Jean Touboul, CEO of Pernod Ricard India told Fortune India, who added that the company sees the trade pact strengthening an already fast-growing premium spirits market in the country.
India is Pernod Ricard's largest market by volume and its second largest by value globally, making it one of the group's most strategic markets. Touboul said the country's favourable demographics, rising household incomes and increasing acceptance of responsible alcohol consumption continue to provide a long runway for growth.
"The opportunities are big," Touboul said, adding that India has been central to the company's global success.
The India-UK FTA, which reduces import duties on British whisky in phases, is expected to benefit both premium Scotch labels and locally produced whiskies that use imported Scotch content. It will reduce India's import duty on British whisky and gin from 150% to 75% initially, before bringing it down to 40% over the next decade.
"It is a fantastic opportunity," Touboul said. "It means better choice for consumers and more affordable prices because it will allow Scotch whisky for the higher end of the market to be priced at a lower level."
He added that lower import duties would also allow Pernod Ricard to innovate further with Scotch used in locally produced brands, enabling the company to improve product quality while keeping prices more competitive. However, pricing decisions will continue to depend on state regulations, since alcohol prices in India are determined by individual state governments rather than manufacturers alone.
Touboul also welcomed the prospect of heightened competition following the trade agreement. "Competition is positive. Competition pushes you to be better," he said, adding that stronger competition ultimately benefits consumers by expanding choice.
Beyond the FTA, Pernod Ricard continues to build its India strategy around premiumisation, innovation and its leadership position in the market. Unlike several mature markets where alcohol consumption has slowed, Touboul believes India remains in the early stages of structural growth.
He described India as "first and foremost a whisky market" and said the category's potential remains significant because of two long-term trends: a growing young population and sustained economic development.
"I see no limit in time to our growth," he said. "The thing is we will have to choose the right opportunities and stay relevant for consumers."
Touboul said the company is leveraging consumer insights to introduce new variants and brands across multiple price points, citing innovations such as Royal Stag Barrel Select, Royal Stag Double Dark and the recently launched Exclamation brand.
Calling India's whisky opportunity "quite unlimited", he said the country's young population, rising disposable incomes and growing social acceptance of responsible drinking differentiate it from many mature markets where consumption has slowed.
Pernod Ricard recently announced that Royal Stag became the world's largest selling whisky brand in 2025, selling 32.6 million nine-litre cases, according to global drinks research firm IWSR.
The CEO felt the milestone came slightly earlier than he had expected, despite believing it was inevitable. The achievement was the result of more than three decades of consistently building the brand.
"The timing surprised me a bit if I am honest. I knew it would happen," he said, attributing Royal Stag's 30 years success to continuous innovation, improved quality and strong consumer engagement through music and cricket.
"It is our hero in India and it is our largest brand and the one that is also fuelling our growth," he said, adding that while the brand has a presence overseas, "really succeeding in India and continuing to grow in India is the focus that we have."
He added that the company intends to sustain the brand's leadership through product innovation, packaging upgrades and maintaining its relevance with consumers.
According to him, premiumisation continues to reshape India's spirits industry as consumers increasingly trade up from lower-priced products to higher quality offerings. "It is a very solid trend that is happening in India," he said. "When households have an increased income, they also have a disproportionate increase of their discretionary income. That's where we sit."
Despite global uncertainties, including higher input costs, rupee depreciation and geopolitical tensions affecting supply chains, Touboul said India's opportunities continue to outweigh the challenges. Regulatory complexity remains another hurdle, although he said the company continues to work with state governments to improve ease of doing business.
Pernod Ricard reported first-half 2026 sales of €5.25 billion (an organic decline of 5.9%) and nine-month fiscal net revenue of €7.2 billion (a 4.4% organic decline). While major markets like the US and China faced volume declines, the India market showed an 11% revenue growth driven by premiumisation, strong consumer demand, and the divestment of its Imperial Blue business.
For full-year, the company generated ₹27,446 crore in FY25 and has maintained an 8% compound annual growth rate (CAGR) over the past five years.
Import duties on whisky are a recurring topic, and usually not in a good way. This time, there’s welcome news: starting this month, Scotch whisky can be exported to
India at
a much better rate. The sky‑high import duty on Scotch heading to India has been cut in half with immediate effect. That dramatically changes the outlook for whisky brands partnering with India.
Whisky import duty now in effect
Until now, India levied a staggering 150 percent import duty on Scotch whisky. That rate has been lowered to 75 percent. Suddenly, shipping whisky from
Scotland to India looks far more attractive. For Scotch producers, that’s a major win.
This shift could also make Scotch more appealing to Indian importers, retailers, bars, and whisky enthusiasts. Producers hope to see many more bottles of Scotch sold in India over the coming years. The new agreement alone could contribute around £190 million to Scotland’s economy. Beyond the numbers, it’s expected to boost jobs, investment, and whisky production.
A 75 percent tariff is still high, but it’s a world apart from where it was. And it won’t stop there: over the next 10 years the rate is set to drop further to 40 percent.
India is a whisky powerhouse
By volume, India is the largest market for Scotch whisky in the world. In 2025, roughly 286 million pounds worth of Scotch made its way to the country, amounting to the equivalent of around 220 million 700‑milliliter bottles.
With duties now significantly lower, exports can scale up further. That’s especially promising for producers of blended Scotch and single malt looking to claim a larger slice of India’s fast‑growing market.
Pernod Ricard is bullish
Pernod Ricard has also welcomed the development. The drinks group’s portfolio includes well‑known whisky brands like The Glenlivet, Aberlour, Chivas Regal, Ballantine’s, and 100 Pipers, making this a major opportunity.
Nodjame Fouad, CEO of the Aged Spirits and Champagne division at Pernod Ricard, sees significant upside for the entire sector.
'Opening up the Indian market represents a tremendous opportunity for the United Kingdom as the world’s largest exporter of spirits. It also provides a timely boost for the Scotch whisky industry. These agreements support Scotland’s export ambitions, strengthen the sector in a key international market, and highlight how much our industry contributes to jobs, investment, and economic growth in Scotland and across the UK.'
Fouad also thanked the UK and Indian governments for reaching the agreement. Pernod Ricard plans to fully capitalize on the new possibilities.
Indian single malt stands to gain, too
Interestingly, several
Indian whisky producers are also optimistic. The influx of international whisky brands can spark consumer curiosity about single malt—ultimately benefiting local labels as well.
India is meanwhile working on stricter quality standards and its own certification mark for authentic Indian single malt. That will make the market not only bigger, but also more professional.
Lower duties could mark the start of an exciting new chapter for both Scotch and Indian whisky.
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Cedar Ridge brings its Eastern Iowa whiskey experience to downtown Des Moines
Cedar Ridge Distillery is preparing to bring a taste of Eastern Iowa to downtown Des Moines. The award‑winning distillery, long a destination in Swisher for whiskey lovers and brunch‑goers alike, is transforming the former Americana space in the Western Gateway in Des Moines into a full hospitality showcase that's part tasting room, part cocktail bar, part restaurant and part event venue.
The 6,300‑square‑foot corner at 1312 Locust St. has been quiet since Americana closed last year, leaving a noticeable gap across from the Pappajohn Sculpture Park. Cedar Ridge sees that vacancy as an opportunity to anchor the district’s next chapter. With support from a $160,000 forgivable loan from the city — tied to a minimum $1.325 million private investment — the distillery plans to re‑energize the historic Chamberlain Building with a concept that mirrors the experience that draws thousands to Swisher each year.
"We are still early in the planning process, so we haven’t finalized exactly what our presence in Des Moines will look like just yet," said Megan Patz, director of marketing at Cedar Ridge Distillery. "Our goal is to bring an authentic Cedar Ridge Distillery experience to the metro area in a way that complements the downtown landscape. We can't wait to show everyone the final concept in a few months."
In Swisher, Cedar Ridge operates as a hybrid distillery-restaurant, offering daily tasting room hours alongside seasonal lunch and dinner menus, a robust cocktail program and a popular Sunday brunch buffet. Those menus — from bourbon-glazed pork to rye-driven cocktails — hint at the culinary and beverage direction likely to shape the Des Moines outpost.
Downtown, Cedar Ridge plans to expand on that formula. Early details point to a refreshed façade, a stronger indoor‑outdoor connection along Locust Street and a reimagined back‑of‑house area that will host whiskey education, production‑focused programming and private events. The front of the space will lean into the brand’s strengths: whiskey‑forward cocktails, approachable food and retail for customers who want to take home a bottle of Iowa bourbon.
For the Western Gateway, the project signals momentum. The neighborhood’s mix of offices, condos and cultural institutions has long made it a natural fit for restaurants, yet several storefronts have struggled to stay filled. Aside from Americana, Django also closed in March. Allora at the base of the Krause Gateway Center remains the only restaurant on the perimeter of the sculpture park.
City leaders hope Cedar Ridge’s statewide name recognition — and its ability to draw suburban and out‑of‑town visitors — will help stabilize foot traffic and bring new energy to the corridor.
Cedar Ridge hasn’t released renderings or menu specifics yet, but a company spokesperson said those will arrive in the coming months. The goal is to open by next spring, positioning the tasting room as a new anchor for downtown just as patio season returns.
Sign up for our dining newsletter, Table Talk DSM, which comes out on Wednesday mornings with all the latest news on restaurants and bars in the metro. You can sign up for free at DesMoinesRegister.com/tabletalk.
Susan Stapleton is the entertainment editor and dining reporter at The Des Moines Register. Follow her on Facebook, Twitter, or Instagram, or drop her a line at sstapleton@gannett.com.
Google News(Whisky 綜合)|原題:5 Affordable Wheated Bourbons That Beat Chasing Weller In 2026 - The Whiskey Wash
美國威士忌媒體推薦5款裸麥波本替代品,以應對Weller供應改善但仍難入手的現況。Weller雖然建議售價$30,但實際購買困難且容易被炒價。文章介紹Ben Holladay Soft Red Wheat ($50)、Larceny Small Batch ($23)、St. Augustine Florida Straight ($49)、Maker's Mark 46 ($33)、Bardstown Origin Series High Wheat ($40)等選項,強調這些酒款價格合理、品質優異,無需為了Weller的名氣而過度消費。
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Weller has started to become more readily available, and at its $30 price point, it is a hard-to-beat entry-level bottle of bourbon. However, if you can’t actually find it at that price, which still proves difficult domestically, where can you turn for something great quality, available, and possibly even better than the reputation Weller has developed for itself?
We could talk about the hype, and people only buying it for the Pappy comparison despite it being tasty in its own right, but that’s for another article and another time. Below are some recommendations for great wheated bourbons that you can find without overpaying.
Ben Holladay Soft Red Wheat Bottled-In-Bond, 50%, $50 / £56
I can already hear so many people saying, “Get the Rickhouse Proof!” Yes, that is a wonderful example of higher-strength wheated bourbon, but if you don’t want the higher ABV and want something a little more affordable, this is the one to go for.
It is more expensive than the MSRP of Weller Special Reserve, but for the higher proof and the relatively good price point, it’s a solid buy. This opens up with loads of cocoa, toffee, and orange segments. It’s a really fine example of Missouri bourbon-making and something that has occupied a lot of bourbon drinkers’ minds for a while. Very high-quality stuff, and not that expensive in the grand scheme.
Larceny Small Batch Wheated Bourbon, 46%, $23 / £45
This thing is just an unreal purchase. A wheated bourbon, aged for seven years and bottled at 46% for sub-$30? We should all just buy crates of the stuff and drink it slowly over our lifetime.
Hailing from the folks at Heaven Hill, this is an insanely well-priced bottle of bourbon that is easily comparable with brands like Weller and Van Winkle, for the tiniest fraction of the price, too. Larceny opens up with sweet rolling tobacco, warm caramel, baked vanilla, and little notes of raisins.
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The story behind the brand is also fascinating. John E. Fitzgerald was a treasury agent who stole stocks from bonded warehouses and sold them under his own name on the banks of the Kentucky River. He said he was a distiller, but in this case, the fact is better than the myth.
St. Augustine Florida Straight Bourbon, 44%, $49 / £39
Sailing our way on down to Florida now, here we have St. Augustine Florida Straight Bourbon. Even though this has a base of three-year-old stocks, it has one of the richest profiles in wheated bourbon that you could imagine.
The heat and humidity of Florida are an excellent domestic example of how intense barrel interaction can become. This bottle is all about green apples, baked vanilla, cinnamon, glacé cherries, and a wonderfully soft, spicy finish. I haven’t explored many Floridian whiskeys apart from this one, and this is quite an incredible high bar to start with.
So many folks talk about the influence of heat in India and Taiwan, and even Japan in its later summers. But the differences between Kentucky and Florida are quite remarkable. The distillery does state that three-year-old whiskeys are used in this, with it still stating “Straight” on the front of the label.
Maker’s Mark 46, 47%, $33 / £36
You have to mention the classics in a list like this, and it’s hard to think of a more affordable and available wheated bourbon than what the folks at Maker’s Mark offer.
Taking their classic red winter wheat influence and building on it, Maker’s 46 was, at the time, the brand’s newest whiskey release in decades. Utilizing French oak staves for additional maturation of the aged spirit, Maker’s 46 has developed this supercharged approach to flavor.
It’s all about espresso, dark cocoa, toffee, honeycomb, charred wood, and sweet toasted oak. It’s a stunning expression that not only marked a modern turnaround in the world of Maker’s Mark, but also saw them expand in only positive ways with an expression that captivates the public.
American bourbon, wheated influence, additional French oak flavor, and a bottling strength of 47% ABV. A fantastic product that summarizes the modern era of bourbon.
Bardstown Origin Series High Wheat Bourbon, 53%, $40 / £70
The folks at Bardstown have really taken the bourbon world by storm over the last few years. Not just because of their globe-spanning experiments or crazy-strength releases, but because of their core range.
Wheated bourbon is a tricky area to take on, purely based on the title of this article. Bardstown didn’t knock on the door, they kicked it down and turned a fancy dinner into a garage rock mosh pit. The flavor for the price on this bottle is incredible. I know we’ve mentioned the bargain prices of Larceny and Weller at MSRP, but I would happily spend double the price of those bottles for one of these.
It’s full of lemon, apricot, candied corn, crème brûlée, and rich toffee. A wonderful expression of bourbon that has almost set a new bar for higher-proof Kentucky wheated bourbons.
Stop Chasing Weller And Start Exploring Different Bourbons
Weller is great whiskey, but if you’re overpaying, then you’re fighting a losing battle. The hype made things crazy, and no entry-level bottle of whiskey should be more than $40. I know some of these bottles are more than that, but it’s all about great flavor for a great price.
Whether you’re searching for a new Bottled in Bond release, or you’re after something that offers incredible value in general, the options available when it comes to wheated bourbon are truly endless. We only mentioned releases from three different American states here, let alone the best being made in Kentucky and across the country.
Google News(Whisky 綜合)|原題:Jack Daniel’s, Laphroaig And Southern Comfort Prices Drop In New UK Deals - The Whiskey Wash
英國三款常見威士忌同時降價。Jack Daniel's Old No. 7 在 Asda 降至 £20(約台幣 $760)、Sainsbury's 用 Nectar 卡亦同價;Laphroaig 10 Year Old 在 Sainsbury's 降至 £29(約台幣 $1,100)、需 Nectar 卡;Southern Comfort Original 1 公升瓶在亞馬遜降至 £17.99(約台幣 $685)。評測指 Laphroaig 10 以此價格是最划算的正牌艾雷島單一麥芽威士忌,Jack Daniel's 是可靠日常調酒用酒,Southern Comfort 則是甜味調酒用酒,各有所長。
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Three of the most familiar bottles in any British supermarket have dropped in price at the same time. Jack Daniel’s Old No. 7 is down to £20 at Asda, and matched at Sainsbury’s on a Nectar price. Laphroaig 10 Year Old is £29 at Sainsbury’s, again on Nectar. A full litre of Southern Comfort Original is £17.99 at Amazon.
One is an easy Tennessee mixer, one is an uncompromising Islay single malt, and one is a sweet, low-strength flavored spirit that behaves best in a tall glass. Here is what each one is, whether the price holds up, and which is worth your money at these prices.
Jack Daniel’s Old No. 7 Drops to £20
Old No. 7 is a Tennessee whiskey bottled at 40% ABV with no age statement, built from a mash bill of 80% corn, 12% malted barley and 8% rye. Before it goes into new American oak, the spirit is mellowed through ten feet of charcoal, which is the step that separates it from ordinary bourbon. In the glass you get vanilla, caramel and brown sugar, toasted oak, the banana note that gives it its signature, and a gentle peppery finish that dries out toward the end.
The credential the brand leans on is old. In 1904 Jack Daniel travelled to the World’s Fair in St. Louis, Missouri, and according to the distillery’s own account, his charcoal mellowed whiskey stood out among the 24 selections to take gold for World’s Best Whiskey. That is a historic brand award rather than a recent medal for the current bottling, and it should be read that way.
So are you saving money, or looking at a discount dressed against an inflated RRP? At £20, Old No. 7 sits well below its usual supermarket shelf price, and it is one of the few bottles where you already know exactly what you are getting. The Sainsbury’s price needs a Nectar card, while Asda is £20 flat for anyone. The honest limitation is that at 40% it is light and uncomplicated, a dependable everyday mixer rather than a hidden gem for the collection.
Check the current £20 Jack Daniel’s price at Asda
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Laphroaig 10 Year Old at £29 on Nectar
Laphroaig 10 tastes the way it does because of how it is made. The malted barley is dried over peat fires, and the spirit then spends ten years in ex-bourbon barrels beside the sea. The result is bonfire smoke, iodine and tarred rope, seaweed and brine, with a surprising sweetness and an oily texture running underneath. These medicinal notes are the point of the whisky and the reason for the loyal following, and they should not be softened.
In our own tasting, freelance whisky writer Phil Dwyer, who has more than a decade in whisky retail and education, called it “an absolutely classic example of Islay whisky”. He also noted the sweeter side that hides beneath the smoke, finding “banana and Victoria sponge cake” on the arrival before the peat grows.
The awards record is strong without pretending every panel loves it. Laphroaig’s official page lists a 2025 International Wine and Spirit Competition Gold for the 10 Year Old, and the retail record shows Gold at the IWSC in 2021 and further medals across recent years.
When a genuine ten-year Islay single malt with a proper age statement falls to £29, close to ordinary blended-malt money, it is unusually strong value, and £29 is the lowest we’ve seen for this bottle. The catch is the Nectar card, and the whisky itself. If you hate peat, this is not your bottle, and it will divide anyone at the table. Drinkers who know the cask-strength version also find the standard 40% bottling less textured. On price alone, this is the pick of the three.
See whether Laphroaig 10 is still £29 at Sainsbury’s
Southern Comfort Litre for £17.99: Whiskey or Something Else?
This one does not belong in the same bracket as the other two, and pretending otherwise would be wrong! Southern Comfort Original is bottled in the UK at 35% ABV and combines American whiskey with fruit and spice flavors, which puts it closer to a flavored spirit or whiskey liqueur than a straight whiskey. The real story is New Orleans, where M.W. Heron created the drink in 1874, originally under the name Cuffs and Buttons. Don’t drink it neat.
Handle the awards with care. The 1900 Paris Exposition gold belongs to the historic recipe under changed ownership, not the current UK bottle, and more recent medals such as the 2021 San Francisco World Spirits Competition Double Gold and 2021 World Whiskies Awards Gold apply to Southern Comfort Black, not Original. At £17.99 for a full litre on Amazon, it is genuinely cheap if you want a cold summer mixer. Over ice with lemonade and fresh lime, the fruit and spice turn refreshing. Is that the job you want it to do?
Check the latest price for the one-litre Southern Comfort bottle on Amazon
Our Verdict: Which of These Three Is Worth Your Money
If you want the best whisky value on this list, Laphroaig 10 at £29 is the pick. If you want a reliable everyday mixer everyone already knows, Old No. 7 at £20 does the job. If you want a cheap, sweet, long summer drink and are honest about what it is, Southern Comfort at £17.99 delivers.
Prices were verified on 17 July 2026 at 10:00 BST. Stock and deals change frequently, and two of the three, the Jack Daniel’s at Sainsbury’s and the Laphroaig, need a Nectar card. Check the live price before you buy, then tell us in the comments which of the three you would pick.
The Whiskey Wash may earn a commission when you buy through links on this page. This never affects the price you pay, and it plays no part in which bottles we cover or what we say about them. Prices were correct at the time of writing and change frequently — check the current price before you buy.
Google News(Whisky 綜合)|原題:Fireball Cinnamon Whisky Debuts High Top Sneakers With a Pouch to Hide a Flask of Booze - Yahoo
Fireball推出限量版黑紅高筒運動鞋「Fireball Sneaks」,設計靈感來自Air Jordan 1。鞋舌內隱藏夾層可放入200ml的Stash Flask軟質酒瓶,一次可裝四份威士忌。限量50雙,7月24日透過Flaviar平台抽籤,9-10點CST一小時內開放報名,每份$25美元,包含鞋款、酒瓶、黃色鞋帶和鞋袋。Stash Flask也單獨販售,售價$3.99美元。2022年Fireball曾與DC Shoes合作推出聯名鞋款,現已被轉售商炒到$150美元。
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Over the past few years, Fireball Cinnamon Whisky has released enough novelty merch items to fill an entire museum. Fans have had their pick of the litter from custom suit jackets, kegs, lipstick, golf clubs, lingerie and Kentucky Derby hats. If that museum had a cafe, you'd even be able to order Fireball barbecue dry rub and Fireball-flavored caviar.
At long last, collectors now have a chance to upgrade their basketball shoe game.
On Wednesday, the best-selling flavored whisky brand unveiled Fireball Sneaks, a limited-edition pair of black and red high-tops that don't look entirely dissimilar to the original Jordan 1s. Since this is a Fireball release, it should come as no surprise that these hide a flashy gimmick. Unzip the tongue of each shoe to reveal a hidden pocket that holds a Stash Flask, a flexible 200-milliliter pouch designed to hold four shots of whisky at a time.
The brand is only offering 50 pairs to lucky winners. On July 24th, customers can enter via Flaviar for a chance at the $25 bundle, and the entry window will reportedly be open for just one hour between 9 am and 10 am CST.
The bundle includes one pair of Fireball Sneaks, a 66-proof Stash Flask, an extra pair of yellow laces and a custom drawstring shoe bag. Fireball is also selling the Stash Flasks individually at retailers nationwide, where they can be purchased in 42- and 66-proof varieties for $3.99 per pouch.
"Sneaker culture is all about being ready for what's next — whether that's chasing a drop or making memories with friends," Danny Suich, Senior Global Brand Director for Fireball, said in a news release. "That same hype around discovery and the element of surprise inspired the Stash Flask and our Sneaks. We're celebrating the unplanned moments that turn a casual hang into something bigger, from backyard kickbacks to plans that go off-script."
Believe it or not, it's not Fireball's first foray into the world of kicks. In 2022, the brand partnered with DC Shoes for a pair of Fireball-branded sneakers that featured a red suede upper and a whisky-inspired gum sole. Those pairs are now being hawked by resellers online for as much as $150, and we'd be willing to guess that Fireball Sneaks will soon meet the same fate.
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Google News(Whisky 綜合)|原題:Irish Whiskey Association Director Joins World Spirits Alliance Board - The Whiskey Wash
愛爾蘭威士忌協會主任 Eoin Ó Catháin 獲任命為全球烈酒聯盟(WSA)董事會成員,於上周正式生效。該職位將使其代表較小型貿易協會及傳統烈酒品類在全球政策層面的利益。Ó Catháin 表示愛爾蘭威士忌出口量占95%,在國際貿易談判中保護地理標示及拓展新興市場至關重要。2025年愛爾蘭威士忌全球銷售量創紀錄達1,646萬箱,其中印度出口自2023年來成長75%、日本成長23%。
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The Irish Whiskey Association (IWA) has confirmed that its director, Eoin Ó Catháin, has been appointed to the board of the World Spirits Alliance (WSA). The appointment formally commenced last week and positions Ó Catháin to represent the interests of smaller trade associations and heritage spirits categories at a global policy level.
The Geneva-based WSA serves as the global voice of the spirits industry. It brings together multinational companies and regional trade associations to represent the sector in policy discussions.
Its core priorities include international trade, alcohol and health, and tax and excise.
Ó Catháin will bring a heritage, whiskey tourism and international-trade-driven outlook to the forum.
“It is an honour to join the board of the World Spirits Alliance,” said Ó Catháin. “95% of Irish Whiskey distil is exported and navigating the complexities of global trade and policy, from tariffs, to expansion in emerging markets, to protecting our Geographic Indication, has been central to the IWA’s work.”
He added: “While a board member of WSA, I will continue to ensure that the specific needs of Irish Whiskey and similar historical spirits categories worldwide have a direct voice in the global policy decisions that shape our trading environment.”
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Helen Medina, CEO of the World Spirits Alliance, welcomed the appointment. “We are delighted to welcome Eoin to the WSA board,” she said. “Eoin’s experience representing Irish Whiskey on the global stage will ensure that the unique perspectives and needs of categories like Irish Whiskey are front and centre as we continue to navigate complex global discussions around trade, fair taxation and our role in reducing the harmful consumption of alcohol.”
Ó Catháin was appointed director of the IWA in 2023. He previously worked at the Embassy of Ireland in Canada, as head of advocacy at Spirits Europe, and as a political correspondent with RTÉ’s Raidió na Gaeltachta.
Under his leadership, Irish whiskey exports have grown 75% to India and 23% to Japan since 2023. A record 16.46 million cases of Irish whiskey sold globally in 2025.
Cormac Healy, director of Drinks Ireland at Ibec, described the move as “a significant endorsement of the Irish Whiskey Association’s work and the global standing of Ireland’s spirits sector.”
Alberta Wants to Become the Next Great Whisky Destination
Our friendly neighbors to the north have created a new category of legally protected whisky. Under the Alberta Whisky Act, whisky labeled "Alberta Whisky" must be mashed, fermented, distilled, aged, proofed, and bottled in the western Canadian province. Moreover, it must be made with Alberta water and a mash bill composed predominantly of Alberta-grown grain. The new designation aims to highlight the distinctiveness of Alberta's terroir and whisky-making traditions. The legislation also lays the foundation for the emerging Alberta Whisky Trail, spearheaded by Burwood Distillery and True Wild Distilling.
While not as celebrated as Scotland or Kentucky, Alberta boasts a long and venerable whisky-making tradition. The high prairie, with its cold climate, pristine water, and fertile soil, is ideal for growing rye. Alberta Distillers, founded in 1946 and the oldest distillery in Western Canada, has long been a powerhouse contract producer—more or less Canada's answer to MGP. Now owned by Suntory Global Spirits, it has quietly supplied rye whisky to a host of Canadian and American brands. If you've sipped WhistlePig, Jefferson's, or Very Olde St. Nick, chances are you've tasted rye from Alberta.
In recent years, Canada's Texas has witnessed a new generation of craft distilleries from Calgary to Edmonton. Producers like Burwood, Eau Claire, Bridgeland, and Hansen are restoring the reputation of Canadian whisky—a category too often unfairly maligned by whisky wonks. The emerging Alberta Whisky Trail, modeled after the Kentucky Bourbon Trail, connects distilleries, farms, and tasting rooms across a province finally claiming its rightful place among the world's great whisky regions.
It's really just another excuse for me to visit Calgary
I've said it before, and I'll say it again: Calgary is one of North America's most criminally underrated culinary destinations. Every time I visit, I'm amazed not just by the excellence of the restaurants, but also by the coffee shops and cocktail bars. Alberta gives Japan and Argentina a run for their money when it comes to beef, and the province's deep Eastern European roots mean plenty of pickles, smoked meats, and excellent pierogi. (Not to mention an outsized share of notably fetching lasses, but I digress.) Next time I'm in town, I'm looking forward to sipping a certified Alberta whisky or two at Missy's This That or Shelter Cocktail Bar.
New Riff Distilling releases rare whiskey to benefit local charities
This story was updated after New Riff Distilling sent out a revised release.
New Riff Distilling is offering whiskey lovers the chance to indulge in a rare blend while also helping local charities.
The third edition of its Headliner whiskey blend features a mix of three whiskeys aged at least 10 years. Proceeds from the release will benefit Big Brothers Big Sisters of Greater Cincinnati and Tri-State Trails.
"We're proud that every bottle of Headliner supports organizations that are helping build stronger, more connected communities throughout our region,” Mollie Lewis, New Riff Distilling president, said in a news release.
The whiskey includes 50% 11-year-old malted rye bourbon, 25% 11-year-old rye, and 25% 10-year-old balboa rye. This marks the first time all components are at least a decade old and is New Riff’s first 50/50 bourbon and rye blend.
According to the news release, the whiskey opens with, "rich oak layered with dark fruits and pine on the nose, followed by familiar New Riff clove, black pepper and warm baking spice. The palate is rich and balanced, opening with fig, raisin and honeyed currant before deep oak and dark spice gather across the midpalate. The finish is long and resinous – yet dry with lingering oak tannins, pine, black pepper and a final echo of dark fruit."
How to purchase
The 2026 Headliner costs $150 per bottle. A limited number of bottles will be available for purchase starting at 11 a.m. July 24 through New Riff’s Whiskey Club. Membership is free at newriffwhiskeyclub.com. There is a limit of one bottle per person and bottles will be available for pickup only.
This story was created by Northern Kentucky Reporter Jolene Almendarez with the assistance of Artificial Intelligence (AI). Journalists were involved in every step of the information gathering, review, editing and publishing process. Learn more at cm.usatoday.com/ethical-conduct.
Fireball creates hightops with whiskey pouch
Sazerac-owned Fireball Cinnamon Whisky has released a pair of limited edition sneakers with a custom-built compartment designed to hold a Stash Flask.
The black and red hightops feature Fireball branding, including flame detailing. Under the tongue is a pocket that holds a lightweight, flexible, resealable 200ml pouch.
“Sneaker culture is all about being ready for what’s next – whether that’s chasing a drop or making memories with friends,” said Danny Suich, senior global brand director for Fireball. “That same hype around discovery and the element of surprise inspired the Stash Flask and our Sneaks. We’re celebrating the unplanned moments that turn a casual hang into something bigger, from backyard kickbacks to plans that go off script.”
The sneakers will be available from 9am CST on 24 July. To grab a pair, US-based Fireballs fan can enter via Flaviar at FireballSneaks.com.
Each pair of trainers and stash flask costs US$25 plus shipping.
The entry window is open for one hour before 50 winners are randomly selected and invited to complete their purchase.
As well as the trainers and flask, the bundle includes an extra pair of yellow laces and a drawstring shoe bag.
The Fireball Stash Flask is also available at select retailers nationwide for an RRP of US$3.99 per pouch. The pouch can be filled with either 21% ABV or 33% Fireball Cinnamon Whiskey.
Fireball recently asked fans to shave their heads to resemble rapper Pitbull to win a trip to Miami.
Related news
Top marketing moves from June 2026
A decade ago, Japanese whisky hit its peak in America; prices skyrocketed to levels not seen before, and bottles suddenly became increasingly scarce. Distilleries and producers blamed this on the category’s sudden rise in popularity, as collectors and whiskey fans became aware of just how good whisky from companies like Suntory and Nikka was. The end result was that many core single malt expressions and blends lost their age statements, but that trend has reversed lately—and the latest example is the return of Nikka‘s Miyagikyo Single Malt 10 Years Old.
The Japanese whisky market has calmed down a bit. Prices of certain age-statement single malts from Suntory remain high, particularly when it comes to ultra-aged bottles like Yamazaki 50, but overall they are easier to find and a bit more affordable. Removing age statements a decade ago allowed companies to bottle non-age-statement expressions instead that included younger whisky in the mix, a way of stretching stocks while still being able to release bottles with recognizable names. Nikka, the second biggest name in Japanese whisky, started returning age statements to its whisky a few years ago in 2022 with the relaunch of Yoichi Single Malt 10 Years Old. And now the 10-year-old single malt from Miyagikyo, its other key distillery which was built in 1969, has arrived.
“With the 10-year-old expression, we wanted to reveal a new dimension of Miyagikyo’s signature character,” said Emiko Kaji, Nikka Whisky education global PR leader, in a statement. “The result reflects both a decade of maturation and our vision for Miyagikyo’s future—honoring the distillery’s heritage while showcasing the confidence and craftsmanship of a new generation.” According to the brand, this 10-year-old whisky, bottled at 90 proof, builds upon the distillery’s signature flavors of “apple-like fruitiness and silky mouthfeel,” as well as allowing flavors to shine that have been picked up after a decade aging in sherry casks and new American oak barrels.
This new whisky comes in some updated packaging, as you might expect, so the label is now made from Japanese craft washi paper and there has been a shift in color from rose to green to represent the natural landscape surrounding Miyagikyo. This will be a very limited release, however—just 1,572 700-ml bottles are being released nationally, each with a price tag of $175 (it remains to be seen if these will go for much more than that on the secondary market). At the moment, there is no word whether or not the older age statements that were out more than a decade ago will return as well over the coming years, but that doesn’t seem very far-fetched at this point. We will keep you updated with any news.
Editor’s Note: This whiskey was either bought as a sample by The Whiskey Wash or provided to us as a review sample by the party behind it. Per our editorial policies, this in no way influenced the outcome of this review.
Jeffrey Nitschke is Portland area attorney whose career has dovetailed with a love of fine spirits and cigars. His hometown is rich with microdistilleries, which has afforded him the opportunity to learn the nuances of whiskey tasting and whiskey making. His writing and enthusiasm for the hobby has led to lasting friendships with other whiskey aficionados and connisures across the United States.
Want to sample unlimited pours from 40+ American whiskey brands in Louisville? Here’s everything you need to know about the 2026 American Whiskey Festival.
What happens when craft brewers ditch ex-bourbon barrels and let barley speak for itself? Copperworks Farmsmith charts a bold new path for American single malt.
Three famous bottles just dropped in price at once, but which is the real bargain? We compare Jack Daniel’s at £20, Laphroaig 10 at £29 and Southern Comfort at £17.99.
Pernod Ricard expects the India-UK Free Trade Agreement to lower whisky import duties from 150% to 40% over a decade. This move aims to make premium Scotch more affordable and boost the company's premium product portfolio in India. Investors are tracking how these policy changes and state-level tax structures will influence future profit margins and local market share.
The anticipated India-UK Free Trade Agreement (FTA) is expected to bring significant changes to the spirits market in India by gradually reducing the heavy import duties currently applied to British spirits. At present, these duties stand at 150%, but the agreement proposes a phased reduction to 75% initially, eventually reaching 40% over the next ten years. For Pernod Ricard, which operates extensively in the Indian market, this policy shift represents an opportunity to adjust its product strategy by making premium Scotch whisky more accessible to domestic consumers.
Strategic Shift Toward Premium Products
Pernod Ricard has been actively focusing on a strategy of premiumization in India, which involves shifting consumer preference toward higher-value products. With the prospective duty reductions, the company plans to integrate more Scotch content into its locally produced whisky brands. By doing so, the company hopes to maintain attractive pricing for consumers while upgrading the overall quality of its offerings. While this tariff reduction is a major change, it is important to note that final retail prices for spirits in India are heavily influenced by state-level excise duties and taxes, which remain outside the scope of federal trade agreements. Investors should monitor how state governments respond to these changes in federal import policy.
Market Position and Recent Growth
India remains a critical market for Pernod Ricard, serving as its largest volume market and second-largest by value globally. The company recently reported an 11% growth in revenue within India, supported by strong demand for its premium brands. A significant achievement for the company was the success of its Royal Stag brand, which reached a milestone of 32.6 million nine-liter cases sold in 2025. This performance highlights the brand's established presence and the company's ability to navigate the complex Indian regulatory environment.
Monitoring Risks and Operational Challenges
While the company maintains an optimistic outlook, several factors remain important for investors to track. The spirits sector in India is subject to frequent regulatory changes and varying taxation policies across different states, which can impact profitability and create uncertainty. Additionally, the company must manage fluctuating input costs, which include prices for raw materials like grains and glass. The long-term success of the duty-reduction strategy will depend not only on the implementation of the trade pact but also on how successfully Pernod Ricard can balance its product mix to navigate potential pricing pressures and shifting consumer preferences. The company's ability to maintain its market lead while integrating imported Scotch components will be a key performance indicator in the coming years.
Google News(Scotch/Distillery)|原題:This Indian whisky is the only homegrown expression to have bagged Gold at the 2026 International Wine & Spirit Competition and it costs Rs 5,596; Can you guess which one it is? - GQ India
印度單一麥芽威士忌 Crazy Cock Madhuca III 在享有「葡萄酒與烈酒界奧斯卡」美譽的2026年國際葡萄酒烈酒賽(IWSC)中獲得金牌,是唯一獲此殊榮的印度威士忌。該酒款採用傳統銅製壺式蒸餾器雙次蒸餾,先在波本桶陳年,後在罕見的印度原生 Mahua(馬花)桶中熟成,賦予其泥土與煙燻特色。酒精度為42.8%,零售價約5,596盧比(約台幣2,200元)。目前在印度五星飯店、高級俱樂部與精選零售商有售。
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An Indian whisky has bagged the Gold at the 2026 International Wine & Spirit Competition (IWSC)—one of the world’s most prestigious spirits events that is widely regarded as the “Oscars of the wine and spirits industry”—and is the the only homegrown expression to achieve this honour. Judged by an impressive panel comprising some of the most respected names in the global spirits community, including Dawn Davies MW, Richard Paterson OBE, Ian Burrell, Joel Harrison, and others, the single malt, which was launched only recently, made a lasting impression.
This Indian whisky is the only homegrown expression to have bagged Gold at the 2026 International Wine & Spirit Competition and it costs Rs 5,596; Can you guess which one it is?
Finished in Mahua casks, a nod to one of India's most culturally significant native trees, the Crazy Cock Madhuca III won the gold award at the IWSC this year.
This award-winning whisky is created through double distillation in traditional copper pot stills. The spirit is then aged in bourbon barrels and finished in rare, indigenous Mahura (Mahua flower) casks, a nod to one of India's most culturally significant native trees. Owing to the sacred Madhuca flower sourced from the forests of India, this cask lends it its earthy and smoky character.
Finished in Mahua casks, the single malt offers layers of floral sweetness, ripe fruits, gentle spices, and evolving woody nuances. On the nose, it opens with a rich blend of vanilla, toffee, sweet orange, and fresh earthy notes. The palate, meanwhile, is smooth and full-bodied, carrying traces of sweet fruits like apple, vanilla, chocolate, charred oak, and baking spices. The finish is exceptionally smooth and lingering, leaving a lasting floral and malty impression.
The alcohol by volume of Crazy Cock Madhuca III is 42.8 per cent, which is standard for most prized single malts.
A 750 ml bottle of Crazy Cock Madhuca III costs between Rs 5,596 in Maharashtra. Elsewhere, it ranges between Rs 3,590 and Rs 6,370.
The Madhuca III is currently available at select five-star hotels, premium clubs, duty-free stores and top retailers across Mumbai, Gurgaon, Bengaluru and Goa.
Google News(Scotch/Distillery)|原題:Singapore Duty Free Whisky Price List 2026: Johnnie Walker Blue Label, Royal Salute 32, Glenfiddich 23, Dalmore King Alexander III - Esquire India
新加坡樟宜機場免稅店2026年威士忌價單曝光。Johnnie Walker Blue Label Xordinaire(2023年推出,機場限定)售價S$350(約台幣8,200元);Royal Salute 32 The Precious Jewel為最貴款式,50ml售價S$571.70(約台幣13,380元),採用全蘇格蘭五大產區威士忌調配,部分來自停業蒸餾廠;Glenfiddich 23售S$433(約台幣10,130元);Balvenie 19售S$407(約台幣9,530元);Glenlivet 25售S$320(約台幣7,490元);Dalmore King Alexander III售S$306.64(約台幣7,170元)。免稅店價格隨匯率、促銷與庫存波動。
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One of the pleasures of being at the airport is to check out the duty free store, especially the whisky shelves. The intent may be to buy or just indulge in bit of window shopping, but many travellers end up buying a whisky bottle they just could not resist. In fact, most people check duty free whisky prices at the gate, phone in hand, doing quick rupee math before boarding. To save that step, we did it in advance for seven whisky bottles worth the detour to the duty free counter. Here is a the Singapore Duty Free whisky price list 2026 that includes Johnnie Walker Blue Label, Royal Salute 32, Glenfiddich 23, Dalmore King Alexander III, and more.
A travel-retail-only spin on Johnnie Walker Blue Label Xordinaire, launched in 2023, and now a permanent fixture at select airports, including Changi. Only one in every 10,000 casks in the Johnnie Walker reserve makes the cut for Blue Label, and this version finishes that blend in French XO Cognac casks. The result pushes the profile toward dried fruit, toasted toffee, and sun-ripened black cherry, with Blue Label's familiar wisp of peat smoke still sitting underneath. This Singapore Duty Free whisky price list 2026 would not have been complete without the Blue Label.
Johnnie Walker Blue Label Price: S$350.00 (Approx. ₹26,110)
The priciest bottle here, despite its smaller 50cl format. Royal Salute was created in 1953 to mark Queen Elizabeth II's coronation, and this expression takes its cue from the Honours of Scotland, the country's crown jewels, right down to its ornate porcelain flagon. Inside the Royal Salute 32 Year Old The Precious Jewel is a blend gathered from all five Scotch-producing regions, some of it from long-shuttered ‘ghost’ distilleries, aged a minimum of 32 years. Expect orange, ginger cake, and ripe pear up front, giving way to peaches in syrup, caramel toffee, and dark chocolate on a finish that runs long.
Royal Salute 32 Price: S$571.70 (Approx. ₹42,650)
This whisky is a part of the Glenfiddich experimental ‘Grand’ series, crafted by malt master Brian Kinsman. Twenty-three years in American and European oak is followed by up to six months in rare French cuvée casks, the same oak used to age wine destined to become champagne. That finish nudges Glenfiddich's usual orchard-fruit character toward apple blossom, brioche, and candied lemon, with a palate of vanilla, pear sorbet, and white grape that closes on a long, faintly effervescent finish.
Glenfiddich 23 Price: S$433.00 (Approx. ₹32,300)
This whisky is a part of the Balvenie Stories collection, and commemorates a genuine quirk in the distillery's calendar: since 2002, former distillery manager Ian Millar has set aside one week a year to run heavily peated malt through the stills, purely as an experiment. The Balvenie Week of Peat 19 Year whisky, matured in first-fill and refill bourbon casks and Oloroso sherry butts, carries Balvenie's usual honeyed, vanilla-led sweetness, wrapped in a delicate smokiness that closes on cinnamon and ginger spice.
Balvenie 19 Price: S$407.00 (Approx. ₹30,360)
Built in 1973 and later renamed Braeval, this is officially the highest-altitude working distillery in Scotland, perched roughly 350 metres up in the Cairngorms. Almost all of its production disappears into blends like Chivas Regal, which makes official single malt releases like this quarter-century-old expression, part of the ‘Secret Speyside’ range, hard to come by. Matured in first-fill American oak, the Glenlivet 25 is bright, full-bodied, built on coconut, creamy vanilla, and zesty citrus peel.
Glenlivet 25 Price: S$320.00 (Approx. ₹23,870)
Named for the 13th-century legend behind Dalmore's stag emblem, a Mackenzie clan chief who saved King Alexander III from a charging stag and was gifted the animal's image for his crest in return. Master distiller Richard Paterson built the Dalmore King Alexander III whisky as a marriage of six cask types: ex-bourbon, Oloroso sherry, Madeira, Marsala, Port, and Cabernet Sauvignon wine casks. It's a rich, wintry dram of red berries, orange zest, dark chocolate, and warm Christmas spice.
Dalmore King Alexander III Price: S$306.64 (Approx. ₹22,870)
Note: This whisky price list reflects current Changi Airport duty free listings and rupee conversions at today's exchange rate. Whisky prices at duty free stores shift with currency movements, promotions, and stock availability, so it's worth double-checking the shelf price before you buy.
Google News(Scotch/Distillery)|原題:Alberta whisky deserves better than separatism and overregulation, comms pro warns - Fort Macleod Gazette
艾伯塔省今年春季通過《艾伯塔威士忌法案》(Bill 24),規定艾伯塔威士忌須採用省內水源和三分之二的穀物,在小型木桶中熟成至少三年、酒精度至少40%。威士忌專家暨YouTuber Richard Liebrecht表示,雖然立法有助建立品牌識別度,但不應過度監管而扼殺創意。他也警告,艾伯塔分離運動可能傷害產業發展。Liebrecht建議採用「whisky hubs」(威士忌中心)模式而非複製蘇格蘭Speyside的酒廠步道,以突出艾伯塔獨特風味。艾伯塔目前有45家威士忌生產商,但土地面積遠大於蘇格蘭,應找到自己的發展道路。
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Don’t regulate the Wild West out of whiskies already proven to be surprising, varied and flavourful, an aficionado and communications professional cautions Alberta.
And that persistent provincial buzz about separation? Close the book on that sooner rather than later, recommends Richard Liebrecht, a whisky vlogger and former Edmonton Sun reporter.
Asked to react to Alberta’s new whisky legislation, Liebrecht noted that the branding and popularity of whiskies are tied to the stories behind their labels.
A non-starter, in his opinion, is the ongoing separatism saga.
“The Alberta separation movement saddens me,” said Liebrecht, now an app developer living in Revelstoke. “And specifically as a whisky enjoyer, it would really sadden me to see the industry shoot itself in the foot before it fulfills its promise.”
Liebrecht has hiked the famous Speyside Way in Scotland, which follows a former railway bed to distilleries once served by trains. He said there’s “real promise” for Alberta to develop its own reputation as a whisky destination — but attempting to copy Speyside and other trail-based branding is probably not the way to go.
Along with a regulatory framework that doesn’t stifle creativity, authenticity within the varied Canadian landscape and climate is key.
“I’m not saying that Alberta isn’t special in the whisky world. I just think it has to find its own way. Maybe it makes more sense to have whisky hubs,” said Liebrecht.
Alberta boasts “real flavour” right now, he said. “There are real stories there yet to be told, and I want them to be told. I want to enjoy great Alberta whisky for many years to come.
“So let’s get serious about this because it’s a serious opportunity.”
Liebrecht’s comments followed the introduction of Bill 24, the Alberta Whisky Act, which became law during the spring sitting of the legislature. The act sets the criteria distillers must meet to legally label and call their products Alberta whisky.
The government said the law responds to the Alberta industry’s wishes by setting standards to advance and market a geographic whisky identity. The legislation plants the seeds for reputations like those enjoyed by Kentucky bourbon and Scottish whisky, proponents say.
Under the law, a product labelled Alberta whisky must have all its water and two-thirds of its mash cereal by weight sourced within the province.
It must be produced in Alberta, aged at least three years in small barrels, be at least 40 per cent alcohol by volume and have only minor, defined additions made after distillation.
A distiller must already meet national requirements to call itself Canadian whisky, Canadian rye whisky, rye whisky or whisky in Canada. Alberta’s law, although voluntary, further narrows geographic definitions and restrictions.
Dale Nally, the minister of Service Alberta and red tape reduction, promoted the bill as a celebration and booster of his province and its people.
“At its core, this is about Albertans,” Nally told a rural roundtable of Alberta journalists earlier this year. “It’s about the farmers that grow the grain, the distillers taking a chance on an idea, and the small businesses creating jobs in communities across Alberta.”
The act will allow distillers to lead Alberta into an exclusive club of worldclass spirits, said Nally, the UCP member representing Morinville-St. Albert.
“We’re making sure that when someone picks up a bottle labeled Alberta whisky, they know exactly what they’re doing.”
Buyers of Alberta whisky will get “something made right here, something they can trust, and something that we can all be proud of.”
The three cabinet ministers at the round table discussed an industry-blazed Alberta Whisky Trail that helps get the province to $25 billion a year in visitor spending by 2035.
Minister of Tourism and Sport Andrew Boitchenko said the new act would establish Alberta whisky as “a tried and true formula,” leveraging brand power and attracting aficionados.
The Kentucky Bourbon Trail lures in about 2.7 million visitors a year, he noted. The all-in economic impact of the bourbon industry on the southeastern state is about US $9 billion annually.
New money will likely flow throughout Alberta too, predicted Boitchenko, who represents Drayton Valley-Devon.
“This means more than just finding a distillery tour or tasting room,” he told the roundtable. “It’s an opportunity to encourage visitors to travel beyond major centres and explore rural communities, and to stay longer and spend more money locally.”
Alberta-grown ingredients make a difference in the finished product, R.J. Sigurdson told the rural journalists. (He was minister of agriculture and irrigation at the time.)
“Our Alberta farmers grow the best grain in the world, full stop, and that’s not by accident,” said Sigurdson, who represents the Highwood riding and is now minister of affordability and utilities. “It’s the result of generations of hard work, innovation and care.”
Alberta grain is even in demand for use in Irish whiskeys and Scottish whiskies, he noted.
“That should tell you everything you need to know about the reputation that our grains and our farmers have earned globally, and this legislation is about recognizing that and building upon it,” he said.
Sigurdson pictures “incredible opportunity” for farmers and rural communities in Alberta.
Boitchenko envisions a “unique and immersive whisky trail showcasing not only our whisky on the world stage but also our amazing people, culture and landscape.”
But Liebrecht said copying the widespread whisky trail idea may not be the way to go. Part of the appeal of Speyside, for example, is that you can hike all or parts of its length alongside River Spey for an up-close cultural experience in the Scottish countryside.
The route cuts through the densest collection of whisky makers in the world — some 50 producing distilleries or perhaps 40 per cent more than half of Scotland’s physical distillery buildings.
Distillers large, small, relatively recent and historic populate the trail, set along a stunning landscape.
“Think the rolling foothills of Alberta, lush and green hillsides known for their heather, a river known for its salmon, and quaint stone buildings. Just beautiful.
“You’re walking through the gorse and then out of it, you’ll see the light at the end of this tunnel of trees. And you’ll emerge and right there is a distillery with the guest centre open, ready with your sample and ready for your tour. And you do that three or four times a day.”
Alberta is home to 45 domestic whisky producers, 43 of them of the small craft variety. But the province is more than eight times the size of Scotland.
A tourist wanting to get from Latitude 55 in Grande Prairie’s historic former firehall to Pivot Spirits in Rolling Hills faces a trek of more than 900 km.
A hub model seems more reasonable to Liebrecht. A southern Alberta hub, for example, could celebrate the use of corn mash or the addition of sugar beets to the flavour profile.
Canadian whisky has “an adventurous spirit, and I think that’s what makes Canadian whisky really special.”
Liebrecht started paying attention to Canadian whiskies when he launched a YouTube tasting channel while living in Edmonton during the pandemic.
“I wasn’t going to be blowing 100 bucks a week on scotch. So I flipped to Canadian whisky,” recounts the former Hinton Parklander editor. “And one of the things that jumped out immediately is that there’s no template for Canadian whisky and no template for Alberta whisky.”
Canadian whisky makers draw upon “a huge variety of grains” and use differing aging and distilling times and methods.
“I’ve got a bottle right now that was aged in maple syrup casks. It’s whatever you feel like works. And I love that, because you just do not know what you’re going to get.”
July 17, 2026
Ospree Duty Free unveils ABD Maestro's 'The Collective' 34 Year Old Single Malt
The limited edition, ultra-luxury Speyside whisky – distilled at Macallan Distillery in 1991 – is exclusive to travel retail
Ospree Duty Free, one of India’s leading travel retail operators, is celebrating the exclusive launch of the ABD Maestro’s ultra-luxury expression, ‘The Collective’ Limited Edition 34-Year-Old Single Malt, in travel retail.
The launch marks the debut of the first expression under ‘The Collective’ series by ABD Maestro Pvt. Ltd., a subsidiary of Allied Blenders & Distillers (ABD), introducing a rare 34-year-old Speyside Single Malt, distilled at Macallan Distillery in 1991.
Ranveer Singh, co-founder of ABD Maestro, is associated with the launch of this rare and exclusive release of 60 hand-crafted, individually numbered bottles, priced at ₹11 Lakhs (US$11,427) each.
‘The Collective’ promises to present the world’s most extraordinary spirits to knowledgeable and discerning collectors, starting with India.
The Collective’s Speyside Single Malt Scotch Whisky, matured for well over three decades, balances delicate florals, soft citrus, and malty notes with added depth and sherry-led richness. The 60 hand-filled decanters are individually numbered, engraved, and manually gold-lettered in Scotland, and each wooden outer box is handmade.
With access strictly limited, this release offers a rare opportunity to acquire one of the finest independently bottled expressions distilled at Macallan Distillery. Crafted for seasoned collectors and enthusiasts, the expression sits at the intersection of heritage, vision and modern luxury. A personally signed letter from Ranveer Singh accompanies each release, further enhancing its collector appeal.
The expression has been custom-made for ABD Maestro in collaboration with Speyside Capital, Glasgow, Scotland as brand and project partner. The release will be available exclusively within the travel retail channel across select airport locations in India, with limited availability and pre-orders now open. At Ospree Duty Free, the expression will be showcased through a single-bottle display, highlighting its rarity and ultra-luxury positioning.
Commenting on the launch, Gaurav Singh, CEO, Ospree Duty Free, said, "At Ospree Duty Free, we are committed to bringing travelers access to some of the world's most exclusive and sought-after luxury offerings. The launch of ABD Maestro's inaugural expression under 'The Collective' reflects the growing demand for ultra-premium experiences within travel retail.
“Ospree Duty Free is proud to support and promote this Indian homegrown brand at its departure store, offering travelers an authentic and premium gifting option that reflects the spirit of India.”
Bikram Basu, Managing Director, ABD Maestro, added, “ABD Maestro curates the very best in luxury spirits. With the first expression of ‘The Collective’, we present rare, limited editions that are not sold, but acquired - exclusively on pre-order. Defined by quiet luxury and uncompromising craftsmanship, each release speaks as much to the collector or connoisseur and those who understand exclusivity as value in itself.”
Google News(Scotch/Distillery)|原題:TV Series-Inspired Whiskey Launches - Trend Hunter
美劇《怪奇蒂克》最終季推出官方限量威士忌 Sassenach Spirits Jamie Fraser Collection,由演員 Sam Heughan 親簽推薦信。電商平台 Bottle Nexus 與物流商 Vista Fulfillment Group 合作,於美國全國發售,上市前已獲超過 4,000 份預訂。此舉象徵粉絲經濟與優質烈酒的結合,透過複雜的跨州稅務、年齡驗證與合規流程,開創限量版收藏酒的新商機。
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Bottle Nexus — a direct-to-consumer alcohol compliance and checkout platform — has partnered with Vista Fulfillment Group to power the successful nationwide release of the limited-edition Sassenach Spirits Jamie Fraser Collection. This premium whisky offering is tied to the final season of the television series Outlander.
Bottle Nexus managed the complex backend requirements of the alcohol e-commerce launch, including state-by-state compliance, age verification, tax calculations, licensed retailer transaction routing, and shipment tracking, while the fulfillment partner handled custom co-packing and logistics for the collectible packaging.
The Sassenach Spirits Jamie Fraser Collection includes an exclusive letter from actor Sam Heughan, reflecting on his decade-long portrayal of the character. The release secured over 4,000 preorders in the United States before the first shipments went out, signalling a strong consumer interest and collectible value for the niche bottle.
TV Series-Inspired Whiskey Launches
Bottle Nexus Debuts Sassenach Spirits Jamie Fraser Collection
Trend Themes
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Fandom-driven Spirits — Entertainment franchises are turning premium alcohol releases into collectible fan merchandise, creating white-space for limited-run products that blend storytelling, exclusivity, and lifestyle consumption.
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Compliance-powered Alcohol Commerce — Backend platforms that simplify age verification, tax rules, retailer routing, and interstate shipping are expanding the viability of direct-to-consumer alcohol drops at national scale.
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Collectible Beverage Packaging — Special-edition bottles with actor notes, custom co-packing, and narrative design are increasing perceived value, positioning packaging as a key differentiator in premium beverage launches.
Industry Implications
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Alcohol E-commerce — Digital checkout and compliance infrastructure is reshaping how regulated beverage brands manage nationwide product releases while maintaining legal and logistical accuracy.
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Entertainment Licensing — TV and film properties are extending audience engagement through branded consumer goods that convert emotional attachment into high-margin collectible purchases.
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Fulfillment and Logistics — Specialized co-packing and shipment services for regulated, limited-edition products are becoming essential as brands pursue complex drops with premium presentation requirements.
Berry Bros. & Rudd has announced the launch of its latest Odyssey Collection: The Auld and the Bold, which is said to celebrate the dialogue between Scotland’s great whisky traditions and a new generation of distillers redefining the category around the world.
The latest annual release from Britain’s oldest wine and spirits merchant, comprises 20 single cask whiskies, three rums and a Cognac.
The Scottish whiskies in this year’s collection showcase the remarkable breadth of Scotch. From the waxy, time-honoured elegance of Glenlossie 1975 to the fruit-laden character of Glencadam and Blair Athol, finished in an unusual Viognier cask, the collection highlights the diversity of styles found across Scotland.
Beyond Scotland, the collection shines a light on a new generation of whisky makers inspired by Scotch tradition, yet shaped by their own landscapes and climates. Australia’s Lark delivers remarkable depth through Tawny cask maturation, India’s Paul John combines Scottish peat with tropical ageing, while New Zealand’s Thomson brings a distinctive Manuka-smoked character to the fore. England’s Spirit of Yorkshire demonstrates the evolution of English single malt, offering a vibrant, fruit-driven style rooted in place and craftsmanship.
Three Caribbean rums join the collection, highlighting the category’s extraordinary diversity. From Foursquare’s refined tropical character and Diamond’s vibrant fruit profile to the legendary intensity of Caroni, the selection showcases some of the world’s most sought-after rum styles. Completing the release is a 35-year-old early-landed Cognac from Frapin, distilled in France, matured in the UK and bottled at natural cask strength.
The Berry Bros. & Rudd 2026 Odyssey Collection, The Auld and the Bold, comprises:
• Blair Athol 2011 – Cask #308064 (56.9% ABV) — RRP £85.00
• Caol Ila 2011 – Cask #312219 (52.4% ABV) — RRP £95.00
• Caroni Rum 1997 – Cask #879 (58.3% ABV) — RRP £495.00
• Diamond Rum 2003 – Cask #49 (57.4% ABV) — RRP £135.00
• Foursquare Rum 2011 – Cask #22 (60.2% ABV) — RRP £110.00
• Frapin Cognac 1990 – Cask #1 (44.0% ABV) — RRP £195.00
• Glencadam 2011 – Cask #800224 (57.8% ABV) — RRP £80.00
• Glen Garioch 2011 – Cask #8029 (55.1% ABV) — RRP £95.00
• Glenlossie 1975 – Cask #5966 (44.6% ABV) — RRP £1,500.00
• GlenWyvis 2018 – Cask #157 (58.1% ABV) — RRP £85.00
• Lark 2016 – Cask #CC21 (62.9% ABV) — RRP £270.00
• Longmorn 2011 – Cask #263 (49.9% ABV) — RRP £95.00
• Paul John 2015 – Cask #6329 (57.9% ABV) — RRP £195.00
• Ruadh Mhor 2011 – Cask #284 (60.6% ABV) — RRP £100.00
• Spirit of Yorkshire 2017 – Cask #2231 (57.1% ABV) — RRP £125.00
• Tamdhu 2008 – Cask #80000778 (61.2% ABV) — RRP £115.00
• Teerenpeli 2014 – Cask #11082014A (56.8% ABV) — RRP £130.00
• Thomson 2017 – Cask #221 (52.2% ABV) — RRP £135.00
• Thy 2016 – Cask #67 (54.5% ABV) — RRP £165.00
• Williamson 2010 – Cask #875032 (56.0% ABV) — RRP £100.00
Commenting on the launch, Felix Dear, Spirits Curator at Berry Bros. & Rudd, said: “For this year’s Odyssey Collection, we wanted to explore the relationship between heritage and innovation. Scotch whisky remains the benchmark that has inspired generations of distillers, but some of the most exciting spirits being made today are emerging from places far beyond Scotland. The Auld and the Bold brings these worlds together, showcasing both the timeless qualities that define great whisky and the fresh perspectives that continue to push the category forward. Whether the spirit comes from Speyside, Tasmania, Yorkshire or New Zealand, what unites these bottlings is a commitment to character, craftsmanship and a strong sense of place.”
The Berry Bros. & Rudd 2026 Odyssey Collection: The Auld and the Bold, is now available from the Berry Bros. & Rudd Spirits Shop at No. 1 St James’s Street, London.
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2026-07-17
A committee of the U.K. Parliament has opened an inquiry into the Scotch whisky industry, putting tariffs, trade policy and domestic regulation at the center of a review that could shape how one of Britain’s biggest drinks exports is treated in future policy debates.
The Scottish Affairs Committee announced the inquiry on Thursday, saying it will examine the future of Scotch whisky and assess how trade policy, tariffs and regulation inside the U.K. are affecting the sector. The committee said it will study both export conditions and pressures at home, including energy costs, labor shortages and the planned Deposit Return Scheme.
Scotch whisky is one of Scotland’s best-known products and one of the U.K.’s largest beverage exports. According to the committee, the industry contributes billions of pounds to the economy and supports 41,000 jobs across Scotland. It also plays a central role in tourism, drawing visitors to distilleries and whisky regions across the country.
The inquiry comes as the sector faces weaker export performance after a recent high. The committee said Scotch whisky exports reached £6.2 billion in 2022, then fell to £5.6 billion in 2023, with further declines in early 2024. Because about 90% of production is sold overseas, including in major markets such as the United States and India, the industry is especially exposed to tariffs, trade agreements and shifts in global demand.
That export dependence gives the parliamentary review wider importance for the drinks business. Any recommendations that affect market access, tariff relief or domestic operating costs could eventually matter not only for Scotch producers but also for importers, distributors, retailers and hospitality businesses tied to premium spirits sales. Changes in regulation or trade terms could also offer an early signal for how governments may approach other beverage categories that rely heavily on exports.
Patricia Ferguson, chair of the Scottish Affairs Committee, said the industry is working in “an increasingly challenging environment,” facing trade uncertainty as well as rising costs and regulatory pressure at home. She said the inquiry will look at both opportunities and risks for the sector and consider how the U.K. government can help it benefit from tariff reliefs and broader trade policy.
Ferguson also pointed to domestic issues that lawmakers plan to examine in detail, including the Deposit Return Scheme, workforce pressures and higher energy bills. Those issues have become more important for distillers as production costs rise and companies try to protect margins while maintaining investment in aging stocks, tourism facilities and export growth.
The committee said it wants evidence on the overall health of the Scotch whisky sector and on how trade negotiations and market access talks influence export performance. It will also investigate how regulatory and operational pressures inside the U.K. are affecting producers.
Written submissions have been invited from businesses, trade groups and other specialists, with a deadline of Sept. 18. The inquiry’s findings could add political weight to industry arguments over competitiveness at a time when Scotch whisky remains a major source of export revenue but faces a more difficult global trading environment than it did just a few years ago.
Whisky Advocate / Whisky Magazine(經 Google News)|原題:Whisky Watch: Miyagikyo 10, a Barton Rye, Old Grand-Dad 7 & More New Releases - Whisky Advocate|僅標題
Lakes brings chocolate-inspired single malt to UK
Nyetimber-owned English distillery The Lakes has launched its limited edition Chocolatier whisky in the UK.
Following its debut in Australia as a limited release available exclusively for The Whisky Club, Chocolatier is now available for the first time in the UK.
The Sherry cask-matured Chocolatier draws inspiration from the ‘refined palate and creative mind’ of the master chocolatier, blending whisky with the ‘precision of fine chocolate’.
Bottled at 51% ABV, it offers aromas of milk chocolate infused with butterscotch and cacao, with subtle notes of peach, dried fruits, and brandy snaps.
The palate displays notes of wood spices, soft fruits, spiced hot chocolate, toasted oak, vanilla, pineapple, and dried fruits, leading to a finish with dark chocolate.
Eric Heerema, owner and CEO of Nyetimber Group, commented on the release: “The launch of Chocolatier single malt whisky in the UK comes at a very exciting time. Chocolatier is a prime example of how élevage and the meticulous care of whiskymakers can help to develop incredible tapestries of flavour.”
The Lakes Chocolatier is now available in the UK exclusively at Amathus stores nationwide and online, as well as on the distillery’s website, with an RRP of £95 (US$127).
Established in 2011, The Lakes Distillery is located in Cockermouth in the northwest of England.
Nyetimber acquired the distillery for £71 million (US$89m) in the summer of 2024.
A year later, The Lakes unveiled its first permanent single malt expression, Signature, followed by Brendan McCarron’s appointment as the distillery’s new whisky maker.
Earlier this year, Nyetimber closed The Lakes Distillery’s visitor centre, putting 15 jobs at risk.
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Fireball creates hightops with whiskey pouch
Sazerac-owned Fireball Cinnamon Whisky has released a pair of limited edition sneakers with a custom-built compartment designed to hold a Stash Flask.
The black and red hightops feature Fireball branding, including flame detailing. Under the tongue is a pocket that holds a lightweight, flexible, resealable 200ml pouch.
“Sneaker culture is all about being ready for what’s next – whether that’s chasing a drop or making memories with friends,” said Danny Suich, senior global brand director for Fireball. “That same hype around discovery and the element of surprise inspired the Stash Flask and our Sneaks. We’re celebrating the unplanned moments that turn a casual hang into something bigger, from backyard kickbacks to plans that go off script.”
The sneakers will be available from 9am CST on 24 July. To grab a pair, US-based Fireballs fan can enter via Flaviar at FireballSneaks.com.
Each pair of trainers and stash flask costs US$25 plus shipping.
The entry window is open for one hour before 50 winners are randomly selected and invited to complete their purchase.
As well as the trainers and flask, the bundle includes an extra pair of yellow laces and a drawstring shoe bag.
The Fireball Stash Flask is also available at select retailers nationwide for an RRP of US$3.99 per pouch. The pouch can be filled with either 21% ABV or 33% Fireball Cinnamon Whiskey.
Fireball recently asked fans to shave their heads to resemble rapper Pitbull to win a trip to Miami.
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A standard bottle of Woodford Reserve Distiller’s Select costs somewhere between $28 and $40 in the United States, £28 and £38 in the United Kingdom, and roughly ₹4,800 to ₹8,000 in India, where state excise rules make a bigger difference than anything else. Those are wide ranges, but they reflect real variation in taxes, retailers, and promotions rather than any scarcity in supply.
Woodford Reserve is not an allocated bourbon. Brown-Forman makes and ships a great deal of it, which means you should be able to find a bottle without much effort and you should not have to pay a premium to a retailer who knows you are struggling to find one. If a shop is asking well above the ranges above, it is worth walking down the street.
Below is a breakdown of what you can expect to pay across the three markets, how the different bottle sizes compare on value, and which retailers are actually worth your time. Prices were checked in July 2026 and will shift with promotions and duty changes, so treat them as a guide rather than a guarantee.
Why Woodford Reserve Is So Well Loved
Woodford Reserve is made at the Woodford Reserve Distillery in Versailles, Kentucky, a stone-built site with a distilling history reaching back to the early nineteenth century. It sold 1.8 million nine-liter cases in 2025, a decline of just 0.6% on the previous year, which is a solid result given how tough the wider whiskey market has been.
The standard bottling is Distiller’s Select, a Kentucky straight bourbon at 45.2% ABV (43.2%) for European markets, built on a mash bill of 72% corn, 18% rye, and 10% malted barley. With a profile of honey, cocoa, dried fruit, toasted oak, and a good amount of rye spice, it drinks well neat and holds its shape in an Old Fashioned, making it a bartender staple.
Double Oaked matures that same bourbon a second time in a deeply toasted, lightly charred new oak barrel, adding chocolate, honey, and heavier caramel sweetness. As Woodford’s first permanent line extension, it helped establish second-barrel finishing as a mainstream category.
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The wider range includes a Rye, a Malt, a Wheat Whiskey, the annual Master’s Collection, the Distillery Series, and the Baccarat Edition, which launched at $1,500. Distiller’s Select and Double Oaked remain the two most people buy.
How Much Is a Bottle of Woodford Reserve?
In the United States, the MSRP for a 750ml bottle of Distiller’s Select is around $35-$40, but you can find it cheaper. Total Wine lists it at $27.99, and most liquor stores sit somewhere in the low thirties. Anything between $28 and $40 is normal.
In the UK, the 70cl bottle carries a list price of around £37.50 and is discounted more often than not. The Whisky Exchange lists it as £36.75, whilst Master of Malt currently lists at a reduced price of £32.50. Tesco has run a £27 Clubcard price and Morrisons has offered it at £28, down from £38. Worth noting that UK bottles are 70cl rather than 750ml, so per milliliter they are a little dearer than they first appear.
Indian pricing depends almost entirely on which state you are buying in. Retail sits near ₹5,530 in Mumbai and Kolkata, around ₹6,500 in Delhi, ₹7,045 in Bengaluru, and close to ₹7,970 in Chennai.
Double Oaked costs more everywhere: roughly $41 to $61 in the US, and £45 to £57 in the UK, with Tesco’s £45 Clubcard price undercutting the specialists.
For context, Maker’s Mark runs around $30 and Knob Creek around $35, so Woodford sits at the upper end of the everyday premium tier without straying into collector territory.
The variation comes from tax. US prices differ between control and license states. UK spirits duty rose 3.66% on February 1, 2026, to £33.99 per liter of pure alcohol, with VAT charged on top. India applies state excise on top of federal customs duty, though bourbon specifically saw its customs duty cut from 150% to 100% in February 2025.
For current pricing from retailers near you, use The Whiskey Wash comparison tool below.
What’s the Biggest Bottle You Can Buy?
The largest standard size is the 1.75L bottle, sold in the US and often called a half-gallon. Woodford does not release the range in anything larger.
Using Total Wine prices for Distiller’s Select, the value picture looks like this:
200ml — $12.49, about $62 per liter
375ml — $22.99, about $61 per liter
750ml — $27.99, about $37 per liter
1L — $45.99, about $46 per liter
1.75L — $46.99, about $27 per liter
The 1.75L is the obvious pick if you drink Woodford regularly, working out around 28% cheaper per milliliter than the 750ml. The 1L bottle prices oddly at Total Wine and is more commonly found in travel retail and duty-free, which is also where UK buyers will usually come across it.
Special editions rarely appear in the larger format. Double Oaked is sold in 1L at Total Wine for $71.99, but you will not find it, or the Master’s Collection, in a 1.75L bottle.
Where to Buy Woodford Reserve
United States. Total Wine usually has the lowest shelf price and a stock checker for your nearest branch. ReserveBar handles engraving and gift packaging, and owns Minibar Delivery for same-day orders. Costco and Sam’s Club tend to be cheapest on the 1.75L.
United Kingdom. Tesco, Sainsbury’s, Waitrose, Morrisons, and Asda all carry the 70cl bottle, and most stock Double Oaked. Buying on promotion rather than at list price is the easiest way to save money. The Whisky Exchange and Master of Malt hold the fuller range, including the Rye and Master’s Collection releases. Amazon UK often undercuts both.
India. Availability depends on your state. Licensed shops and hotel retail are the usual routes, with legal online delivery in Maharashtra, Karnataka, Delhi, West Bengal, and Odisha among others. Swiggy sells through its Wine Shops category in several eastern states, and Living Liquidz covers Mumbai and Pune. If you are flying in, duty-free is the best value, with the 1L bottle around ₹4,851 in Mumbai and ₹6,090 at Delhi Duty Free.
The Bottom Line
In the US, treat $40 as your ceiling for the 750ml and buy the 1.75L if Woodford is a regular pour, since the saving per milliliter is worth the outlay. In the UK, wait for a supermarket promotion rather than paying list, and check Tesco before the specialists on Double Oaked. In India, your state sets the price, so if you are traveling internationally the duty-free bottle is the one to pick up.
Woodford Reserve has held its position for close to thirty years without becoming scarce or expensive, and it remains one of the more dependable bourbons you can buy at this level.
Google News(Whisky 綜合)|原題:Watch Hill Proper 4th Annual American Whiskey Festival Returns to Louisville - The Whiskey Wash
Watch Hill Proper 將於2026年8月15日在肯塔基州路易維爾舉辦第四屆美國威士忌節,集結40多家蒸餾廠與酒莊、現場音樂與美食。21歲以上可進入威士忌酒園($60美元),享逾40款美國威士忌與Duckhorn葡萄酒無限試飲;全包式VIP體驗售價$300,另含私人品酒會與主廚美食。此外新增四場蒸餾廠主導的私密品酒課程($50美元/人),該活動已成路易維爾夏季盛事。
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Watch Hill Proper will host the 4th Annual American Whiskey Festival on Saturday 15 August 2026 at North Village Square in Norton Commons, Louisville, Kentucky. The free, all-ages event will run from 5pm to 10pm and feature more than 40 distilleries and wineries, live music, food vendors, and expanded VIP experiences.
The festival is presented by Thomas Law Offices. Tickets are on sale now.
Guests aged 21 and over can access the Whiskey & Wine Garden, sponsored by Duckhorn Vineyards. The garden will offer unlimited pours from more than 40 American whiskey brands, plus wine from Duckhorn Vineyards, priced at $60.
Live entertainment will take place on the Doo Wop Stage, sponsored by Doo Wop Shop. Performances will come from Soul Circus, Laurie Jane & The 45s, and Kimmet & Friends.
Attendees may also purchase an all-inclusive VIP experience for $300. The package includes Whiskey & Wine Garden access, exclusive pours, specialty cocktails, chef-driven cuisine by Chef Michael Crouch, and private lounge access inside Watch Hill Proper.
New for 2026, the festival will offer four distiller-led private tastings. These sessions are priced at $50 per person and are sold separately from the Whiskey & Wine Garden and VIP tickets.
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“Since launching in Norton Commons, the American Whiskey Festival has grown into one of Louisville’s signature summer events, attracting thousands each year to celebrate American whiskey, wine, food, music, and community,” the organizers said.
Tickets for the 4th Annual American Whiskey Festival can be purchased online.
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The Suntory Whiskey Dinner at Thistle & Rye (located on the third floor of Conrad Nashville) will take place on Wednesday, August 26, 2026, beginning at 6:30pm. Guests can expect an unforgettable evening celebrating the artistry and tradition of Japan’s most iconic whiskey house, Suntory. This special dining experience will feature a curated tasting of exceptional Japanese whiskies thoughtfully paired with five chef-crafted light bites. Tickets are $85 per person plus tax and gratuity. Guests must be 21 or over to attend.
Suntory Whiskey Dinner at Thistle & Rye
July 17, 2026 | Advertising Disclosure | Our Partners may be mentioned in this article.
Google News(Scotch/Distillery)|原題:Rick Thomas Distillery Schedules Inaugural Malt Whiskey Release - Westword
位於科羅拉多州Black Hawk的Rick Thomas Distillery將於7月17日推出首款美威(American Single Malt)。由父子檔Brian與Declan Watts經營,他們使用蘇格蘭知名製造商Forsyths打造的銅製蒸餾器,採用科羅拉多在地穀物釀造。該款威士忌陳年不足三年,呈深琥珀色,具水果、花香與黑巧克力風味,酒精度48% ABV。後續將推出波本威士忌與裸麥威士忌。發售會並包含現場試飲、音樂表演與販售活動。
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Coloradoans will soon have an opportunity to get a one-of-a-kind taste of Black Hawk inspired by Scotland, as the Rick Thomas Distillery team prepares their first round of premium products.
With an American single malt whiskey slated for release on July 17 — along with a bourbon following later in the summer and a rye further down the road — father-son team Brian and Declan Watts are preparing to expand beyond the vodka and one-year-aged corn whiskey they’ve had on the market under their 1859 label.
“We recently shared some small samples with some industry peers, and the comments I was getting back were they were surprised at how dark and how well aged it seemed, being just under three years old,” Declan says. “It’s got a great color. You get some sweetness. You get grain-forward flavors, which is common with pot stills. Surprisingly smooth, because they were tasting it at high proof.”
The centerpiece of their distillery is a set of pot stills built by the renowned Scottish manufacturer Forsyths. The company is usually booked for years out, but the Watts were able to squeeze onto the schedule due to COVID-related disruptions and slowdowns in equipment ordering.
“We were able to slip in and I worked with them very closely for a couple months designing the stills that we have,” Declan says. Before opening the distillery, he completed the fermentation science program at CSU and then studied distillation at Heriot-Watt University in Scotland, and he knew what he was looking for.
“These stills are 100% handmade copper, and every little angle, bend, every diameter and height, every little dimension you can think of on these stills affects the flavor of the final product,” he says. “So I was real precise in how we were designing them and what I wanted their shape to be.”
The pot still helps highlight the character of the grain in their spirits, all of which is Colorado-grown from three farms on the Front Range and in the San Luis Valley.
The Watts began planning for the distillery in 2019, eventually building out a facility in the town’s forthcoming Artisans’ Point development on Miners Road. It’s named for Declan’s grandfather, Rick Thomas Watts, who Declan said “was a Scotch guy.” The distillery building is designed to match the historic look of Black Hawk, modeled it after the ironworks building that was torn down in the middle of the 20th century.
Along with the choice of still, the location at more than 8,600 feet in elevation helps them produce a quality product.
“We believe that helps the aging process. Low humidity, big temperature swings gets us to our peak quicker than aging in Kentucky at 300 or 400 feet elevation,” says Brian. “Colorado’s got a vibrant whiskey industry, and I think being a little bit more unique in our equipment, there’s room in that marketplace for the flavors that Declan’s getting.”
The first Rick Thomas malt whiskey will consist of eight barrels, and even after blending, they’ll take weeks to bring the batch down from barrel proof (generally between 55 to 60% ABV) to bottle proof (48% ABV) to help preserve the most delicate flavors and aromas.
“It has some nice fruity, floral esters that come through, and in the barrel they turn into chocolate-covered candied orange and dark fruits like plum,” Declan says. “We also see that grain come through in a nice light aroma. It’s not overpowering, it’s not grassy, but you can really smell the grains in there. You get just a hint of anise, maybe caramel-y vanilla flavors. In the end, it turned out to be quite a complex but balanced flavor profile.”
Once the malt whiskey is bottled and out on the shelves, they’ll repeat the same process with the bourbon, holding another release party a month or so later as the blending schedule allows.
“So far, those barrels are surprisingly good. I was pretty sure they’re going to be real good, but I’m blown away in what I’m tasting,” he says. “We’re getting a lot of notes of those dark fruits coming through. On average, the barrels are looking around 114 proof. And the bite isn’t there like you’d expect with 114 proof. It’s pretty darn smooth.”
The release party will run from 4 p.m. to about 7 p.m., though Declan Watts said they wouldn’t necessarily be kicking visitors out right at 7. There will be live music, food, tastings of the new malt whiskey, and bottles available for sale. The malt whiskey will be available for distribution the following Monday, July 20. While the tasting room isn’t officially open yet, they also offer drop-in tours at the distillery. “Our rule of thumb is if there’s a car out front, we’re open for a tour. We like people to see the process of how we produce whiskey,” he says.
“How much whisky do we get?” I said.
The tour guide grinned. His name was Duncan Anderson. He was in his mid-30s and stood tall with fire-red curly hair. He spoke with a strong Scottish accent. “Not as much as you’d like, sir. But more than you deserve.”
Everyone laughed. And it wasn’t the first time during our two-hour excursion. Duncan was excellent at his job. He had a gift for communicating. Making people at ease. And he was funny.
“Grab a seat everyone,” he said. “Enjoy the free tastings. Plus, as an exclusive offer, you each get a coupon for 25 percent off. The gift shop just happens to be conveniently located down the hall.”
As if on cue, the crowd cheered. They were like me: American, white, 65 and older. All on vacation and many of Scottish ancestry. And what better way to experience Scotland than by touring a historic whisky distillery.
Only difference between me and the other tourists was that they were married couples, and I was alone. Recently widowed, my wife Helen had passed from a rare type of kidney cancer. She’d battled hard. “Fought the good fight” as she’d say. But it wasn’t enough. Medical procedures, experimental and not covered by insurance, drained our savings. But I had no regrets. I’d have done anything to save her.
We booked the trip a year in advance, despite the doomsayers’ predictions that the Y2K bug would wipe out the transaction — along with all of Western civilization. Timed it for a few months after my December retirement. Something to look forward to, a celebration. Unfortunately, the ink on the reservations was barely dry when we got Helen’s diagnosis. And canceling seemed too fatalistic.
In the end, I decided to use it as a way to honor her life and memory. And as a respite from grieving.
The tastings were pre-poured. The flights included three distinct types of whisky: single malt, blended malt, and blended scotch. We convened in an open room with stone walls, vaulted ceilings, and exposed oak beams. The rustic décor included wooden bar stools and old whisky casks used as tables.
Duncan walked over, a glass in hand. “Cheers!”
“Cheers,” I said, toasting. The smoky malt whisky crawled down my throat, reviving my spirits like a medicinal elixir.
“How’d you enjoy the tour?” Duncan asked.
“Wonderful. I thought I knew whisky, but there’s so much more to learn. You did an excellent job.”
I handed him a cash tip. Twenty dollars American. I’d stuffed the bill in my front pants pocket 30 minutes ago, not wanting to open my wallet in front of everyone.
“Appreciate it, mate.”
I extended my hand. “I’m John Simpson.” We shook.
“Nice to meet you. Let me guess, American?”
I laughed. “How can you tell?”
Duncan looked me over: short-cropped salt-and-pepper hair, goatee, a faltering six feet tall, blue jeans, and a casual collared shirt. I was lean for my age, except for the belly where I carried a few extra pounds. His eyes lingered on my gold Rolex before he put his hand on my shoulder. “Just the accent, mate. Nothing else.”
After Duncan finished his rounds and pocketed his tips, he swung by to chat again. I had rented a car and was in no rush. We spent 20 minutes discussing various whiskies. He regaled me with fun facts about Scotland and things to see and do. He even suggested whisky as a great investment for a diversified portfolio, something I’d never thought of.
In turn, I told him about my ancestry. How my grandparents were from Scotland. How Helen and I had planned this trip before she’d passed. By the end of our conversation, we’d made a real connection.
Duncan handed me his card and an extra coupon for the gift shop. “It was great chatting with you, John. If you need anything while you’re in town, call me.”
“Thanks so much,” I said, beaming. “This has been the highlight of my trip.”
I pulled out an old business card from my wallet. “You have a pen?”
He handed me one. I wrote my phone number on the back.
“Disregard my work information,” I said. “I’m retired from IBM, but if you’re ever in the States, please look me up. We Scots have to stick together.”
Duncan took my card. “We do, mate,” he said with a wink. “We do at that.”
* * *
My phone rang two weeks later. The incoming number wasn’t familiar. In fact, it wasn’t even American.
Weird.
I answered it. “Hello?”
“Hello,” the caller said. “I’m trying to reach John Simpson.” The voice was male with a Scottish accent.
“This is he,” I said with hesitation. “Who’s calling?”
“John, its Duncan. Duncan Anderson, the tour guide from Scotland.”
“What a surprise! I didn’t think I’d hear from you so soon — or ever, for that matter. Are you coming to America?”
“No, mate. I wish I were.”
His voice sounded warm. No surprise. Good old Duncan.
He continued. “Actually, I’m calling because an interesting opportunity opened up and I thought of you.”
“Me?”
I sat down at the kitchen table. After a long morning of yard work, my legs and back ached.
“I know this will sound crazy, John. But hear me out.”
I glanced out the window. Spring in Connecticut. The dogwoods and forsythia were in bloom. Helen adored New England this time of year. “Okay, shoot.”
“Well, I know how much you love your authentic Scottish whisky and I didn’t want you to miss out.”
“Go on,” I said. He’d piqued my interest.
“It’s a special edition of single malt produced under a new label. A subsidiary of our main company. It takes at least three years to age, but this is a perfect time to get in on the ground level.”
I uncrossed my leg, stretched it. “So, they’re doing a pre-order? I’d love to purchase a bottle or two.”
“Not a pre-order, John. They’re looking for private investors to fund the new venture. This could be big.”
I cleared my throat. “Sorry, Duncan. You’ve got the wrong guy.”
“I don’t think so.”
“No, you do. Unfortunately, I’m on a tight budget. The Scotland trip and the distillery were a distraction. A one-time extravagance, I’m afraid.”
“Listen John, this could be a fantastic opportunity for you. Plus, the return could be significant. It would allow you to travel more. Live the life you deserve. Don’t say no quite yet. Let me email you the information and then decide. What do you say?”
I didn’t answer right away. My head was spinning with dreams of restoring my retirement nest egg. Having more than just enough to get by. Enough to really live again.
“John, you still there?”
“Yes, Duncan. Sorry about that. Sure, send me the info. It can’t hurt to look.” I gave him my email address.
“Look for something in a day or so,” Duncan said. “This is all happening fast, but I’ll get you info on costs, as well as the fermentation and distillation process.”
“Sounds good. I look forward to reading it.”
“I like you, John.” Duncan paused. “That’s why I called. If you’re strapped, then this may be just what the doctor ordered.”
I’d had enough doctors for two lifetimes. But somewhere deep inside, I prayed this friendly Scot was right.
* * *
As promised, an email from Duncan hit my inbox two days later. He went into great detail regarding the process to craft this new, premium single-malt whisky. I’m not gonna lie, even though I’m an enthusiast, parts of it went over my head. They planned to use barley from local farms aged in white oak with a secondary finish in French cognac barrels to create a nuanced flavor profile. A $5,000 investment to purchase a single barrel would yield 250 bottles of whisky. Sold at a minimum of $50 per bottle, each barrel would generate $12,500. In a minimum of three years, I’d more than double my money.
That was better than the stock market.
They were only offering this opportunity to a limited number of investors. In addition, there was the strong possibility of selling my barrels before they completed the aging process. Especially if they were in high demand. Which Duncan said was likely.
I stared at the screen on my computer. Tapped my fingers on the desk. I had $85,000 left in my 401(k), plus $25,000 in a high-interest savings account. I also had $10,000 in my checking account. Unfortunately, I still
Whisky Advocate / Whisky Magazine(經 Google News)|原題:Fairway flights: Cocktails for every golf major - Whisky Magazine
Whisky Magazine 將高爾夫四大賽事與威士忌酒款搭配,強調威士忌與高爾夫文化的深厚淵源。推薦 Masters 配 Blade and Bow 製作南方風格的高球雞尾酒;PGA Championship 配 Michter's Rye;The Open Championship 配官方指定酒款 Loch Lomond;US Open 配 Elijah Craig Small Batch。文章闡述兩者共同的耐心與儀式感,以及禁酒令時期高爾夫俱樂部如何為威士忌文化保駕護航的歷史淵源。
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The bond between fairway and flask is timeless. The synergies are impossible to miss: both have deep roots in the rugged dunes of Scotland and the limestone-rich landscapes of Kentucky. It is easy to see why whisky remains the unofficial, yet undisputed, spirit of golf.
While the link might seem purely physical to some, the connection runs deeper than the bunkers on a local course. Golf and whisky both celebrate the "slow" lifestyle; there is a distinct, shared ritualistic patience in the pre-shot routine that mirrors the deliberate, sensory-focused ritual of the nosing and tasting process. From the shared limestone of the Bluegrass State — which contributes to the distinct mineral profile and essential calcium of Kentucky bourbon — to the maritime grasslands of the UK, the bridge between these two worlds is built on a shared sense of place.
Golf and whisky are intertwined not just on the course, but in the history books. During the dark years of Prohibition, when the American distilling industry was nearly dismantled, private locker rooms and country clubs quietly served as vital sanctuaries for the craft. While only six commercial distilleries secured federal permits to sell "medicinal whiskey," private member clubs maintained their own discreet stashes behind closed locker room doors, preserving the social ritual of the post-round dram.
Though the combinations of courses and drams are endless, mapping the season’s biggest majors to specific profiles elevates the experience from the first tee to the final green. Luxury spirits brands are increasingly creating these elevated, membership-style hospitality experiences that feel like an extension of the game itself.
The Masters
Augusta National stands alone as the game’s cathedral of old-school heritage — defined by its green jackets, towering pines, strict etiquette, and a refreshing lack of commercial cell phones or advertising on the grounds. Walking the course feels like stepping back into history, where every single detail is meticulously intentional.
To match that atmosphere of living history, Blade and Bow is a natural fit.
The brand utilizes a Solera aging system at the historic Stitzel-Weller Distillery in Louisville, systematically mingling younger bourbon with older, historic stocks. It is a production method that mirrors the tournament itself, where the echoes of past legends directly shape the modern game. For a tournament-ready serve, it pairs beautifully with peach iced tea and lemonade for a refreshing, southern-inspired highball.
The Garden Gate
45ml Blade and Bow
75ml Peach Iced Tea
60ml Lemonade
Fresh mint
Lemon
Method: Fill a highball glass with ice. Add ingredients, stir gently, and garnish with fresh mint and a lemon wheel.
The PGA Championship
Unlike any other major, the PGA Championship stands out by bringing together the world's elite touring pros with 20 working PGA of America club professionals. It is a grueling, blue-collar test of precision where survival requires immense discipline.
A standard-proof bourbon won't cut it here; you need something forged with a no-nonsense approach to production. Michter’s fits the bill due to their demanding technical standards. The level of patience and attention to detail required perfectly mirrors the discipline required to make the cut on a championship layout.
The Whiskey Smash
60ml Michter's Rye
30ml Simple syrup
4 Lemon wedges
Fresh mint
Method: Muddle lemon wedges in a shaker. Add whiskey, syrup, and a handful of mint. Shake with ice and strain into a rocks glass over fresh ice.
The Open Championship
The Open is the original major, played on coastal links courses shaped by brutal maritime winds, heavy gorse, and deep, sod-walled bunkers. To toast the dunes of Royal Birkdale for this year’s Open, the spirit must have a true geographic connection to the soil.
Loch Lomond, the Official Spirit of The Open, carries heritage roots dating back to 1814 and provides the ultimate link between the distillery and the downs. As Michael Henry, Master Blender at Loch Lomond Whiskies, notes: “The Open and whisky making are two crafts shaped by history and a sense of place that are kept alive by the people who continue to refine what they do. Both reward skill, patience and determination and are built on a deep respect for tradition and genuine craft.”
The Turn Highball
45ml Loch Lomond The Open Special Edition
5 Mint Leaves
3 Lime Wedges
Ginger Ale
Method: Fill a tall glass with ice. Add whisky, mint, and lime. Top with ginger ale and stir briefly.
The US Open
Golf’s toughest test is one of endurance at The US Open. The layouts are notoriously unforgiving — with pinched, narrow fairways and greens baked out to the firmness of a driveway, it’s a mental grind where scrambling for par is considered a great achievement. Surviving that kind of environment requires a baseline resilience, which makes a heavily charred, traditional bourbon the right style for the weekend.
Elijah Craig Small Batch feels right at home here because the liquid itself is forged by a pretty aggressive style of production. It has the weight and proof to hold its own, whether you are drinking it neat while watching the leaders grind through the back nine or mixing it into a proper cocktail to cut through a hot June afternoon.
The Long Iron Sour
60ml Elijah Craig Small Batch
30ml Lemon Juice,
20ml Simple Syrup
1 Dash Black Walnut Bitters
Method: Shake all ingredients with ice and strain into a rocks glass.